Advisor(s)
William B. Rowe
Confirmation
1
Document Type
Paper
Location
McIntosh Ballroom
Start Date
16-4-2024 2:15 PM
End Date
16-4-2024 6:00 PM
Abstract
Power drill packaging tends to be messy. Companies like Milwaukee, Makita, Ryobi, and Bosch include things such as too many labels, being wordy, photos on every side, and repeated specifications. Labeling guidelines make a few issues unchangeable, but clarity in communication can affect how consumers view the product or the company. My research involves a redesigned, simplified packaging of 18-Volt drills and comparing it to the current, messy packaging. I used media scanning and visual anthropology to explore company brands and websites and look at product packaging in stores. I also looked at demographics and psychographics like homeowners and industry users to understand how consumers think and how packaging subconsciously changes their perceptions. The results will be discussed during the colloquium presentation. Companies looking to target certain demographics of consumers can use this research in their design processes.
Recommended Citation
Miller, Samuel Graydon, "How Power Tool Packaging Affects Consumer Understanding" (2024). ONU Student Research Colloquium. 38.
https://digitalcommons.onu.edu/student_research_colloquium/2024/papers/38
Level of Access
Restricted to ONU Community
Restricted
Available to ONU community via local IP address and ONU login.
How Power Tool Packaging Affects Consumer Understanding
McIntosh Ballroom
Power drill packaging tends to be messy. Companies like Milwaukee, Makita, Ryobi, and Bosch include things such as too many labels, being wordy, photos on every side, and repeated specifications. Labeling guidelines make a few issues unchangeable, but clarity in communication can affect how consumers view the product or the company. My research involves a redesigned, simplified packaging of 18-Volt drills and comparing it to the current, messy packaging. I used media scanning and visual anthropology to explore company brands and websites and look at product packaging in stores. I also looked at demographics and psychographics like homeowners and industry users to understand how consumers think and how packaging subconsciously changes their perceptions. The results will be discussed during the colloquium presentation. Companies looking to target certain demographics of consumers can use this research in their design processes.