Parasocial Relationships Within Mass Media

Presenter Information

Cole N. ZaferakisFollow

Honors Capstone Project

1

Advisor(s)

Dr. Shane Tilton

Confirmation

1

Document Type

Paper

Location

Wishing Well

Start Date

16-4-2024 2:30 PM

End Date

16-4-2024 5:15 PM

Abstract

This presentation describes the double-edged sword of parasocial relationships or PSR within mass media. Parasocial relationships are described as “where one person extends emotional energy, interest, and time, and the other party, the persona, is completely unaware of the other's existence.” These relationships can create the illusion of a legitimate relationship for the consumer, all while potentially leading to dangerous obsession. This phenomenon has been studied since the 1950s but has matured and spread rapidly due to the rise of social media and the 2020 lockdowns, where people looked online for their relationships and social connections. This presentation will describe the rise of PSR and the harmful effects it can have on young people. Inversely, this presentation will explore the potential positive effects PSR can have with those who have difficulty socializing.

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Apr 16th, 2:30 PM Apr 16th, 5:15 PM

Parasocial Relationships Within Mass Media

Wishing Well

This presentation describes the double-edged sword of parasocial relationships or PSR within mass media. Parasocial relationships are described as “where one person extends emotional energy, interest, and time, and the other party, the persona, is completely unaware of the other's existence.” These relationships can create the illusion of a legitimate relationship for the consumer, all while potentially leading to dangerous obsession. This phenomenon has been studied since the 1950s but has matured and spread rapidly due to the rise of social media and the 2020 lockdowns, where people looked online for their relationships and social connections. This presentation will describe the rise of PSR and the harmful effects it can have on young people. Inversely, this presentation will explore the potential positive effects PSR can have with those who have difficulty socializing.