Improving Ohio Northern’s Dining Hall Communications - Ella Pike
Advisor(s)
Brit Rowe
Confirmation
1
Document Type
Paper
Location
McIntosh Ballroom
Start Date
16-4-2024 2:15 PM
End Date
16-4-2024 6:00 PM
Abstract
The Everyday app isn’t regularly updated with new information, and there is no good place for students to check before they swipe into the dining hall. I am conducting marketing research, including a questionnaire to gain insight into what ONU students will respond to, all providing how we can improve the digital dining experience so students can have a better sense of what will be at Mac for that given day. My solution is to design a dining section on the ONU app, which most students use, over using Everyday, which students don’t seem to use, which is easily accessible and provides an updated daily menu, showing the allergens and nutritional information for each food product. In addition, and in addition to my questionnaire, I will also be conducting psychographical research on the individuals who answered the survey, and how that affects my results. I will also conduct ethnographic research, by watching how ONU students interact with the mobile application in correlation to the dining experience at Ohio Northern. The research can be applied to implementing features in the app that the students at ONU would benefit from.
Recommended Citation
Pike, Ella, "Improving Ohio Northern’s Dining Hall Communications - Ella Pike" (2024). ONU Student Research Colloquium. 27.
https://digitalcommons.onu.edu/student_research_colloquium/2024/papers/27
Level of Access
Restricted to ONU Community
Restricted
Available to ONU community via local IP address and ONU login.
Improving Ohio Northern’s Dining Hall Communications - Ella Pike
McIntosh Ballroom
The Everyday app isn’t regularly updated with new information, and there is no good place for students to check before they swipe into the dining hall. I am conducting marketing research, including a questionnaire to gain insight into what ONU students will respond to, all providing how we can improve the digital dining experience so students can have a better sense of what will be at Mac for that given day. My solution is to design a dining section on the ONU app, which most students use, over using Everyday, which students don’t seem to use, which is easily accessible and provides an updated daily menu, showing the allergens and nutritional information for each food product. In addition, and in addition to my questionnaire, I will also be conducting psychographical research on the individuals who answered the survey, and how that affects my results. I will also conduct ethnographic research, by watching how ONU students interact with the mobile application in correlation to the dining experience at Ohio Northern. The research can be applied to implementing features in the app that the students at ONU would benefit from.