Color psychology in posters from 1970 through 1990s.

Presenter Information

Shaina R. HuffmanFollow

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Document Type

Paper

Location

McIntosh Ballroom

Start Date

16-4-2024 2:15 PM

End Date

16-4-2024 6:00 PM

Abstract

Color has played an important role in graphic design for decades. Each decade has had its own defining color palette that has been influenced by social, cultural, and even political factors. The most prominent evidence of this influence in graphic design is seen through posters. By using research tactics such as visual anthropology, mood boards, color psychology, and literature review, I will be collecting and analyzing data about the color palette in posters that came to represent the 1970s, ’80s, and ’90s. This study will provide a scope into what influenced the color scene of each decade.

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Apr 16th, 2:15 PM Apr 16th, 6:00 PM

Color psychology in posters from 1970 through 1990s.

McIntosh Ballroom

Color has played an important role in graphic design for decades. Each decade has had its own defining color palette that has been influenced by social, cultural, and even political factors. The most prominent evidence of this influence in graphic design is seen through posters. By using research tactics such as visual anthropology, mood boards, color psychology, and literature review, I will be collecting and analyzing data about the color palette in posters that came to represent the 1970s, ’80s, and ’90s. This study will provide a scope into what influenced the color scene of each decade.