Advisor(s)
Brit Rowe
Confirmation
1
Document Type
Paper
Location
McIntosh Ballroom
Start Date
16-4-2024 2:15 PM
End Date
16-4-2024 6:00 PM
Abstract
Good design persuades consumers to invest in products. The use of design is a significant factor when advertising products for huge corporate industries. Since there are many elements of design, it is relevant that some are better at persuading consumers to purchase products than others. For this study, I will be investigating the sports industries’ use of color psychology within their products and compare that to the sales of some of their products. To conduct my research, I will be exploring multiple sports brands such as Nike, Adidas, and The North Face and present the results during my presentation. By exploring data through competitor profiling, self-ethnography, and surveys and questionnaires, the results of what types of colors were most successful in heightening sales for each brand will be shared at the colloquium.
Recommended Citation
Reiff, Allayna R., "How Color Psychology Impacts the Sales in the Sports Industry" (2024). ONU Student Research Colloquium. 34.
https://digitalcommons.onu.edu/student_research_colloquium/2024/papers/34
Level of Access
Restricted to ONU Community
Restricted
Available to ONU community via local IP address and ONU login.
How Color Psychology Impacts the Sales in the Sports Industry
McIntosh Ballroom
Good design persuades consumers to invest in products. The use of design is a significant factor when advertising products for huge corporate industries. Since there are many elements of design, it is relevant that some are better at persuading consumers to purchase products than others. For this study, I will be investigating the sports industries’ use of color psychology within their products and compare that to the sales of some of their products. To conduct my research, I will be exploring multiple sports brands such as Nike, Adidas, and The North Face and present the results during my presentation. By exploring data through competitor profiling, self-ethnography, and surveys and questionnaires, the results of what types of colors were most successful in heightening sales for each brand will be shared at the colloquium.