Does Packaging Color Scheme Influence sales in Cosmetic stores?
Confirmation
1
Document Type
Paper
Location
McIntosh Ballroom
Start Date
16-4-2024 2:15 PM
End Date
16-4-2024 6:00 PM
Abstract
This presentation will investigate packaging color schemes between drugstore (E.L.F and L’Oreal) and high-end mascara (Benefit and Too Faced) products. The purpose of this study is to determine if color schemes influence sales.
Three main strategies will be used in order to collect data. Visual exploration using color psychology and moodboards will determine how humans react both consciously and unconsciously to colors, and will provide insight on product standards. In addition to visual exploration I will also be using marketing research to explore both demographics and psychographics to determine who is buying drugstore versus high end mascara products. The final strategy I will use is ethnographic research. Through a self ethnography study, I will familiarize myself with issues relevant to the target audience, gained through primary interaction with the products under investigation.
Ultimately by using visual exploration, marketing research, and ethnographic research I will determine if color schemes influence consumer thinking and purchasing. These results will provide insightful data to product designers to help them further their company’s sales.
Recommended Citation
Khouri, Lauren Marie, "Does Packaging Color Scheme Influence sales in Cosmetic stores?" (2024). ONU Student Research Colloquium. 26.
https://digitalcommons.onu.edu/student_research_colloquium/2024/papers/26
Level of Access
Restricted to ONU Community
Restricted
Available to ONU community via local IP address and ONU login.
Does Packaging Color Scheme Influence sales in Cosmetic stores?
McIntosh Ballroom
This presentation will investigate packaging color schemes between drugstore (E.L.F and L’Oreal) and high-end mascara (Benefit and Too Faced) products. The purpose of this study is to determine if color schemes influence sales.
Three main strategies will be used in order to collect data. Visual exploration using color psychology and moodboards will determine how humans react both consciously and unconsciously to colors, and will provide insight on product standards. In addition to visual exploration I will also be using marketing research to explore both demographics and psychographics to determine who is buying drugstore versus high end mascara products. The final strategy I will use is ethnographic research. Through a self ethnography study, I will familiarize myself with issues relevant to the target audience, gained through primary interaction with the products under investigation.
Ultimately by using visual exploration, marketing research, and ethnographic research I will determine if color schemes influence consumer thinking and purchasing. These results will provide insightful data to product designers to help them further their company’s sales.