Sponsor
Harry J. Wilson, PhD
Ohio Northern University
Business
h-wilson.1@onu.edu
Document Type
Poster
Start Date
23-4-2021 9:00 AM
Abstract
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Denver, Colorado as providing a sufficient number of customers to warrant a new and sustainable Investment Consulting Firm. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide valuable insight to consumer trends and potential spending patterns in a given area.
Recommended Citation
Moore, Caiman and Studenic, Matthew, "Developing an Investment Consulting Firm near Denver, Colorado: A Site-Suitability Analysis" (2021). ONU Student Research Colloquium. 39.
https://digitalcommons.onu.edu/student_research_colloquium/2021/posters/39
Open Access
Available to all.
Included in
Business Analytics Commons, Business Intelligence Commons, Geographic Information Sciences Commons, Marketing Commons
Developing an Investment Consulting Firm near Denver, Colorado: A Site-Suitability Analysis
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Denver, Colorado as providing a sufficient number of customers to warrant a new and sustainable Investment Consulting Firm. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide valuable insight to consumer trends and potential spending patterns in a given area.