Event Title

Sweet Poppy Boutique

Advisor(s)

Henry Luke Sheets, MFA
Ohio Northern University
Art and Design, Visual & Performing Arts
h-sheets@onu.edu

Document Type

Video

Start Date

23-4-2021 9:00 AM

Description

Branding can be difficult when it comes to choosing what will appeal to a company’s target audience best while still conveying their message. Sweet Poppy Boutique is a small bath and body brand based out of Mount Vernon, Ohio. It is single-handedly run and owned by Cornelia Carpenter. Sweet Poppy’s mission is to provide affordable, organic products for people of all ages. They will be launching a rebranding within the next year which will include various branding assets. To properly convey Sweet Poppy’s brand to their target audience, I first conducted an interview to find out the brand message and overall tone. Next, I completed a competitor analysis by looking at other organic bath and body brands to determine what was working and not working for their company in terms of design, communication, and overall tone. I also completed a literature analysis of Sweet Poppy to determine what materials would be needed. Then I looked at various regulations for cosmetic and organic products and different website builders that would be user-friendly for the client. With this research, I created a new logo, labels, website, social media templates and other branding materials that properly convey the brand’s mission.

Notes

This presentation is part of the Pecha Kucha series.

Restricted

Available to ONU community via local IP address and ONU login.

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Apr 23rd, 9:00 AM

Sweet Poppy Boutique

Branding can be difficult when it comes to choosing what will appeal to a company’s target audience best while still conveying their message. Sweet Poppy Boutique is a small bath and body brand based out of Mount Vernon, Ohio. It is single-handedly run and owned by Cornelia Carpenter. Sweet Poppy’s mission is to provide affordable, organic products for people of all ages. They will be launching a rebranding within the next year which will include various branding assets. To properly convey Sweet Poppy’s brand to their target audience, I first conducted an interview to find out the brand message and overall tone. Next, I completed a competitor analysis by looking at other organic bath and body brands to determine what was working and not working for their company in terms of design, communication, and overall tone. I also completed a literature analysis of Sweet Poppy to determine what materials would be needed. Then I looked at various regulations for cosmetic and organic products and different website builders that would be user-friendly for the client. With this research, I created a new logo, labels, website, social media templates and other branding materials that properly convey the brand’s mission.