Advisor(s)

Henry Luke Sheets, MFA
Ohio Northern University
Art and Design, Visual & Performing Arts
h-sheets@onu.edu

Document Type

Video

Start Date

23-4-2021 9:00 AM

Abstract

Branding can be difficult when it comes to choosing what will appeal to a company’s target audience best while still conveying their message. Sweet Poppy Boutique is a small bath and body brand based out of Mount Vernon, Ohio. It is single-handedly run and owned by Cornelia Carpenter. Sweet Poppy’s mission is to provide affordable, organic products for people of all ages. They will be launching a rebranding within the next year which will include various branding assets. To properly convey Sweet Poppy’s brand to their target audience, I first conducted an interview to find out the brand message and overall tone. Next, I completed a competitor analysis by looking at other organic bath and body brands to determine what was working and not working for their company in terms of design, communication, and overall tone. I also completed a literature analysis of Sweet Poppy to determine what materials would be needed. Then I looked at various regulations for cosmetic and organic products and different website builders that would be user-friendly for the client. With this research, I created a new logo, labels, website, social media templates and other branding materials that properly convey the brand’s mission.

Notes

This presentation is part of the Pecha Kucha series.

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Apr 23rd, 9:00 AM

Sweet Poppy Boutique

Branding can be difficult when it comes to choosing what will appeal to a company’s target audience best while still conveying their message. Sweet Poppy Boutique is a small bath and body brand based out of Mount Vernon, Ohio. It is single-handedly run and owned by Cornelia Carpenter. Sweet Poppy’s mission is to provide affordable, organic products for people of all ages. They will be launching a rebranding within the next year which will include various branding assets. To properly convey Sweet Poppy’s brand to their target audience, I first conducted an interview to find out the brand message and overall tone. Next, I completed a competitor analysis by looking at other organic bath and body brands to determine what was working and not working for their company in terms of design, communication, and overall tone. I also completed a literature analysis of Sweet Poppy to determine what materials would be needed. Then I looked at various regulations for cosmetic and organic products and different website builders that would be user-friendly for the client. With this research, I created a new logo, labels, website, social media templates and other branding materials that properly convey the brand’s mission.