Sponsor
Shane Tilton, Ph. D
Ohio Northern University
Communication and Media Studies
s-tilton@onu.edu
Advisor(s)
Shane Tilton, Ph. D
Ohio Northern University
Communication and Media Studies
s-tilton@onu.edu
Document Type
Poster
Start Date
24-4-2020 9:00 AM
Abstract
Ethical fashion is a subset of the fashion industry focused on reducing negative environmental, social, and economic effects of production. I am conducting a rhetorical analysis of Instagram posts containing corporate social responsibility (CSR) messaging from two ethical fashion brands: Everlane and Reformation. By choosing ethical fashion as the focal industry, this research will analyze messaging from brands that have created value through CSR activities. As CSR grows as a business imperative, marketing and public relations professionals should understand and utilize rhetorical tools used to share CSR related information in a way that communicates value to the customer. Businesses in the ethical fashion industry have profited by engaging in responsible business practices and effectively communicating their efforts. Rhetorical messaging strategies from ethical fashion can guide other companies or industries as they adopt more responsible business practices.
Recommended Citation
Bowen, Hannah, "Responsible Rhetoric: An Analysis of CSR Messaging in the Ethical Fashion Industry" (2020). ONU Student Research Colloquium. 34.
https://digitalcommons.onu.edu/student_research_colloquium/2020/posters/34
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Available to ONU community via local IP address and ONU login.
Responsible Rhetoric: An Analysis of CSR Messaging in the Ethical Fashion Industry
Ethical fashion is a subset of the fashion industry focused on reducing negative environmental, social, and economic effects of production. I am conducting a rhetorical analysis of Instagram posts containing corporate social responsibility (CSR) messaging from two ethical fashion brands: Everlane and Reformation. By choosing ethical fashion as the focal industry, this research will analyze messaging from brands that have created value through CSR activities. As CSR grows as a business imperative, marketing and public relations professionals should understand and utilize rhetorical tools used to share CSR related information in a way that communicates value to the customer. Businesses in the ethical fashion industry have profited by engaging in responsible business practices and effectively communicating their efforts. Rhetorical messaging strategies from ethical fashion can guide other companies or industries as they adopt more responsible business practices.