Esports Identity at Ohio Northern

The graphics and media I created comes from a personal connection to my work. Many people either have misconceptions or no idea what Esports is. My work is not only trying to create awareness for the immediate community of Ohio Northern but also to branch it into the community so people can be proud of having such a unique sport on their campus. I don’t expect everyone to enjoy Esports the same as not everyone will enjoy golf. Hopefully with a better understanding of what Esports is through the use of graphics, videos and type, an environment can be created to foster new growth. Graphics and media can create and foster a team mentality. My goal is to connect the community in the athletics department. This can be achieved by creating a sense of pride within the team itself so when a player sees themselves on a graphic, they are proud to be on the graphic. The graphics and media should feel unique to the Esports program and be easily recognizable as ONU. Using a brand style guide, I can pass on my work to the Esports department and inspire excitement and pride at ONU.