Creating Marketing Collaterals for the Launch of the Cedar Point Sports Center's Sports Bar
Honors Capstone Project
1
Advisor(s)
Alisa Agozzino
Confirmation
1
Document Type
Paper
Location
ONU McIntosh Center; Ballroom
Start Date
18-4-2023 2:15 PM
End Date
18-4-2023 5:00 PM
Abstract
This Honors Capstone Enhancement project aims to further develop the rebranding work completed last semester for Cedar Point Sports Center's arcade center into a bar. The project will focus on creating signage and other promotional materials to enhance the bar environment and direct customers towards the bar. The project is based on feedback received from Jake Schwerer, Cedar Point Sports Center's marketing manager, who expressed the need for additional signage in the lobby and lounge area of the bar. The project will involve creating pull-up banners, directing signs, framed pictures and other décor that will complement the chosen logo and enhance the overall bar atmosphere. The completion of this project will provide the student with valuable experience in graphic design and branding management, and will equip them with skills in creating professional-level promotional materials. Additionally, the project will provide insights into brand management and customer perception, and will facilitate collaboration and teamwork skills through regular communication with the marketing team. Overall, the Honors Capstone Enhancement project will serve as a valuable learning experience for the student, and will contribute to the ongoing success of Cedar Point Sports Center's bar launch.
Recommended Citation
Liepert, Colette, "Creating Marketing Collaterals for the Launch of the Cedar Point Sports Center's Sports Bar" (2023). ONU Student Research Colloquium. 6.
https://digitalcommons.onu.edu/student_research_colloquium/2023/papers/6
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Creating Marketing Collaterals for the Launch of the Cedar Point Sports Center's Sports Bar
ONU McIntosh Center; Ballroom
This Honors Capstone Enhancement project aims to further develop the rebranding work completed last semester for Cedar Point Sports Center's arcade center into a bar. The project will focus on creating signage and other promotional materials to enhance the bar environment and direct customers towards the bar. The project is based on feedback received from Jake Schwerer, Cedar Point Sports Center's marketing manager, who expressed the need for additional signage in the lobby and lounge area of the bar. The project will involve creating pull-up banners, directing signs, framed pictures and other décor that will complement the chosen logo and enhance the overall bar atmosphere. The completion of this project will provide the student with valuable experience in graphic design and branding management, and will equip them with skills in creating professional-level promotional materials. Additionally, the project will provide insights into brand management and customer perception, and will facilitate collaboration and teamwork skills through regular communication with the marketing team. Overall, the Honors Capstone Enhancement project will serve as a valuable learning experience for the student, and will contribute to the ongoing success of Cedar Point Sports Center's bar launch.