Sponsor
Harry J. Wilson, PhD
Ohio Northern University
Business
h-wilson.1@onu.edu
Document Type
Poster
Start Date
23-4-2021 9:00 AM
Abstract
Segmentation data serves as an important resource used in business research. It encapsulates people who live in certain areas according to similar demographic traits, behaviors and habits, and consumer trends. Companies such as ESRI make their segmentation data available for a price, along with highly-specialized analysis tools. This project is a case study that examines the utility of ESRI segmentation data and tools to identify a suitable marketing strategy for potential customers in specific locations in Ohio. It further identifies population segments in certain geographic areas according to consumer trends and demographic characteristics. Unlike traditional brick-and-mortar (B&M) dealerships, this project proposes utilizing innovative online marketing strategies to reach and sell automobiles to these segments online.
Recommended Citation
Maughmer, Trever, "Identifying Appropriate Strategies To Sell Tesla Automobiles in Ohio" (2021). ONU Student Research Colloquium. 57.
https://digitalcommons.onu.edu/student_research_colloquium/2021/posters/57
Open Access
Available to all.
Included in
Business Analytics Commons, Business Intelligence Commons, Geographic Information Sciences Commons, Marketing Commons
Identifying Appropriate Strategies To Sell Tesla Automobiles in Ohio
Segmentation data serves as an important resource used in business research. It encapsulates people who live in certain areas according to similar demographic traits, behaviors and habits, and consumer trends. Companies such as ESRI make their segmentation data available for a price, along with highly-specialized analysis tools. This project is a case study that examines the utility of ESRI segmentation data and tools to identify a suitable marketing strategy for potential customers in specific locations in Ohio. It further identifies population segments in certain geographic areas according to consumer trends and demographic characteristics. Unlike traditional brick-and-mortar (B&M) dealerships, this project proposes utilizing innovative online marketing strategies to reach and sell automobiles to these segments online.