Mapping Out a High-Impact Service Learning Project for Business Undergrads

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As high-impact practices, service learning projects provide an attractive tool for course instructors in undergraduate education. These projects have the potential to teach through demonstration to students how “real-world” practitioners and civic groups implement certain business-related concepts. However, developing successful service learning projects can often prove daunting given constraints on course instructor time and resources, and challenges related to engaging students. This paper proposes that identifying and using technology that is familiar to students facilitates engagement and helps ensure the effectiveness of these projects, and thus, the courses in which they are employed. We present an example of a successful service learning project employed in an undergraduate business class that leverages student familiarity with a popular online mapping application in teaching course objectives.